9,000 SPVs, 250,000 Investors: Why Productized Legal Services Win | Jeremy Neilson

Most people think of law as a service you buy by the hour. My guest today, Jeremy Neilson, thinks of it as an engine you build for scale.

Jeremy is the co-founder of Sally and former CEO of Assure, where he pioneered the infrastructure that allows venture capitalists and angel investors to launch Special Purpose Vehicles (SPVs) at a fraction of traditional cost and time. Across his career, he has structured 9,000+ SPVs, onboarded 250,000+ investors, and helped raise over $14 billion.

In this conversation, we go deep on the mechanics of SPVs, why most law firms are behind on productization, how AI and automation are reshaping billable-hour economics, and what new attorneys should do in a Big Law hiring freeze. If you run a business law, securities, or investment-focused firm, or you are a legal tech founder trying to understand how attorneys think, this episode is a masterclass.

Key Moments

00:00 – Why law is an engine, not an hourly service
00:41 – SPV 101: What a Special Purpose Vehicle actually is and why it matters
02:32 – Why an SPV filing is identical to a nail salon LLC and where the paths diverge
03:59 – The exact law firm profile that should be offering SPV services
05:06 – The 19 tasks behind every SPV and why forming the LLC is the easy part
07:27 – Are law firms that refuse to productize facing an AI-driven extinction event
11:03 – The one workflow break Jeremy sees firms ignore until it is too late to scale
15:01 – How Sally makes SPV adoption safe for attorneys who are hesitant
17:17 – Why white-labeled automation can increase client trust
20:20 – Balancing bank-grade security with a seamless investor experience
23:43 – If you ran a mid-size law firm today, would you hire a fund admin team or an automation engineer
25:20 – Do law degrees and college degrees still matter in the age of AI
30:06 – How new lawyers should navigate a shrinking Big Law pipeline
34:05 – From rejection letters to launching three law firms
40:36 – The biggest mistake law firm founders make with sales, marketing, and overhead
43:03 – The 70 percent rule and why waiting for certainty is too late
46:17 – Should legal tech founders hire an attorney co-founder
49:47 – Personal brand versus company brand
52:05 – Where to learn more and Jeremy’s open invitation

About the Guest

Jeremy Neilson is the Co-Founder of Sally, a white-labeled SPV and fund administration platform for attorneys, venture capitalists, and syndicators. Previously, he was the Co-Founder and CEO of Assure, where he helped industrialize SPV formation for the private investment market.

He is a California-licensed attorney, a Wake Forest Law graduate, and holds an MBA. He began his career running the State of Utah’s Fund of Funds economic development program before going on to structure 9,000+ SPVs and help raise over $14 billion.

Connect with Jeremy:
LinkedIn: https://www.linkedin.com/in/jeremyneilson/
Website: https://sally.co
YouTube: All Things SPVs

About the Host

Awais Haq is the CEO of Time Technologies LLC, a legal marketing and automation agency helping US and Canadian law firms grow revenue through omni-channel marketing and improve operational efficiency through workflow automation.

Time Technologies works with family law, personal injury, criminal defense, bankruptcy, and immigration firms across North America, building attribution systems, automated intake pipelines, and growth infrastructure designed to measure real ROI.

Connect with Awais and Time Technologies:
Agency Website: https://timetechnologiesllc.com
Personal Site: https://timetechlaw.com
Free Resources: https://www.timetechnologiesllc.com/resources/whitepapers
LinkedIn: Awais Haq | Time Technologies LLC

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READY TO GROW YOUR LAW FIRM
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If this episode resonated, whether you are a law firm owner ready to productize your practice or an attorney exploring automation, here is how to take the next step:

Book a discovery call: https://timetechnologiesllc.com
Download the law firm growth handbook: https://www.timetechnologiesllc.com/resources/whitepapers

Subscribe for more conversations with legal tech founders, operators, and attorneys redefining how law firms scale.