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Quick Answer
Time Technologies is analyzing 5,500 US law firms to determine how technical factors—like page speed, backlinks, keyword mix, and practice areas—impact search rankings, traffic, and AI overview effects.
Table of Contents
Objective
A multitude of technical factors affect the Google Search rankings of Law Firms in the United States, including page speeds, practice area, keywords distribution and so on. Time Technologies is interested in finding out what these are, and in understanding how each of these factors affect ranking and traffic in their own rights.
We are investigating 5,500 Law Firms in the US over the course of this study in order to answer the following questions:
- What are page speed scores across all firms?
- Does a higher number of backlinks directly translate into website authority?
- Did AI overviews steal clicks from law firms' sites? Is it related to keyword mix?
- What practice areas are at an advantage in terms of key metrics?
- How do page speed scores, backlinks and authority scores affect search ranking?
Our Methodology
We obtained data for 5500 law firms throughout the US, divided into 50-firm sets by practice area and geographical area. This is done in two phases: data collection and data analysis.
1. Data Collection:
- Google Search: used for lists of top 50 firms by query
- LinkedIn: used for company size and employees
- Python Scraping: used for website tech stacks
- Manual vetting: used for website tech stacks
- Semrush: used for website SEO metrics
- Google Pagespeed API: used to extract lighthouse metrics from websites
2. Data Analysis
- \(r\): Pearson correlation coefficient for mathematical terms
- Team of Human Business Analysts for manual insights
Current Work
| Firms' Number | Practice Area | Keyword | Coordinates | Name of Location | Date Released |
|---|---|---|---|---|---|
| 50 | Family | Divorce Lawyer in Florida | 30.33, -81.66 | Jacksonville | 25/08/26 |
| 50 | Personal Injury | Injury Lawyer in Florida | 30.33, -81.66 | Jacksonville | 31/08/26 |
| 50 | Immigration | Immigration lawyer in Florida | 30.33, -81.66 | Jacksonville | 10/09/26 |
Take Part In Our Study
Studying thousands of firms across the US, we are able to draw significant conclusions about what contributes best to a law firm’s growth, and also what they need at the current stage of their journey.
You, too, can submit your firm to our study. We will review your website rankings and performance, and mark how you’re performing against everyone else.
How to Submit Your Law Firm
You can email us at ask@timetechnologiesllc.com and introduce your firm. We will need your firm’s name, size and website. Having vetted your details, we will incorporate your firm into our study.
Additional details may also be requested, if you are willing and would like more information, such as access to your Google Search Console.
Frequently Asked Questions
What technical and SEO factors is this study investigating?
The study examines page speed scores, backlink volume versus website authority, the impact of AI Overviews on clicks and keyword mix, practice area advantages, and how these metrics collectively affect search rankings.
How is the data collected and analyzed for the 5,500 law firms?
Data is collected via Google Search, LinkedIn, Python scraping, manual vetting, Semrush, and the Google PageSpeed API across 50-firm sets by practice and geographical area. Analysis uses the Pearson correlation coefficient ($r$) alongside human business analysts.
How can a law firm submit their website to participate in the study?
Firms can email ask@timetechnologiesllc.com with their name, size, and website URL. Time Technologies will review the details and incorporate the firm into the performance benchmark study.
About the Author
Awais Haq
Legal Tech Consultant & The Lawyer Podcast Host
From civil engineering to revolutionizing legal tech, I’m a problem-solver driven by impact. Disillusioned by industry malpractice, I pivoted to build tech solutions that matter - first scaling an online tutoring marketplace to $800K ARR, then founding Time Technologies LLC in Nov 2024. With 19+ projects across edtech, government security, and AI, I now focus on empowering small to mid-sized law firms by slashing admin burdens.
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