Texas Law Firm Marketing That Ties Spend to Signed Cases

We work with law firms across Texas, in Houston, Dallas, Austin, San Antonio and smaller markets across the state.

Firms with offices in two or three cities get a plan for each, built from that city's own data. If your firm is somewhere we have not named, ask anyway. We will tell you whether we can do the work properly in your area.

We connect GA4, call tracking and your practice management system, so each signed case traces back to the ad, page or referral that started it. Texas firms with more than one office have a harder version of this problem. Calls route to the nearest office, so we tag the tracking number by market before anyone answers. Without that step, a Houston case gets credited to a Dallas campaign and both numbers are wrong.

Google ranks local results on relevance, distance and prominence. Distance is fixed, so the work goes into the other two. A firm in Dallas or Houston needs a page for each practice area in each city it serves, because those searches return different firms. A firm in a county with no large city nearby can hold those searches with fewer pages, because fewer firms are competing.

Injury and family terms in Houston and Dallas are the expensive ones, and a broad campaign will spend on searches that never sign. We set bids around what a case is worth, block the searches that never convert, and send signed-case data back to Google so bidding learns from retainers.

Most searches for a lawyer in Texas happen on a phone, so the site has to load fast and keep a call one tap from the top of the page. A firm with several offices also needs each location page to show its own address and number, or the visitor calls the wrong office.

Bilingual setup belongs in the build. According to the Census Bureau's American Community Survey, more than a third of Texans speak a language other than English at home. Spanish is the largest of those languages, and Vietnamese, Chinese and Hindi are among the next most spoken in the state. Each language gets its own pages and its own URLs, and intake logs the matter in English so your team reads one set of notes.

We build custom sites you own, code and data included, with one clear next step on each page.

Answers to what clients type before they call: cost, timelines, what to bring to a first meeting. In Texas that includes plain explanations of how the local courts work, written in each language your clients read. Our content is written by a law graduate. Osama Saeed holds a law degree and has written for international brands for more than ten years, and he writes for law firms only. His background is on our team page.

Yes. Clients now ask ChatGPT and Google's AI overview answers for a lawyer and get a short list of names. We structure your pages so those systems can read and quote them, and we track the mentions next to your rankings. Pages that answer a question plainly are easier to quote than pages that only describe the firm.

Yes, and you own it. Chat and phone answered after hours, the practice area and location captured before the conversation ends, and every lead pushed into your CRM with its source attached. Nothing is rented, so the scripts and the data stay with you.

Yes. Part VII of the Texas Disciplinary Rules of Professional Conduct governs lawyer advertising, and your firm stays responsible for compliance.

Rule 7.02 bans anything false or misleading. It rules out comparing your services with another lawyer's unless the comparison rests on verifiable, objective data, and it rules out citing past results unless you were lead counsel, the money was actually received, and the page gives enough detail about the case.

Rule 7.04 covers advertising in public media, and the State Bar treats a website as part of that. It requires the name of a lawyer responsible for the content, restricts how you describe an office other than your principal one, and requires a lawyer in the firm to approve the advertisement in writing. Rule 7.07 requires the site and the ads to be filed with the State Bar's Advertising Review Committee before they first appear.

We write to those rules, avoid guarantees and superlatives, and send you the copy for written approval before anything goes live.

We are not a good fit if any of these apply:

• You only want more traffic and do not track what it turns into
• You do not want to know what each case cost you to win
• You expect page-one rankings next month from a brand new domain
• You want the same page reused for four Texas cities